University of Wisconsin–Madison

Wisconsin Idea

Central to the core mission of the University of Wisconsin–Madison is our commitment to the Wisconsin Idea: The university’s work and its impact should benefit every corner of the state and, in today’s world, far beyond. The evidence of this commitment lies in our many ongoing initiatives – direct and tangible actions aimed at identifying and addressing many of the state’s and the world’s most urgent and complex problems.

A person in waders stands in a flooded cranberry bog, bending to gather floating cranberries under a partly cloudy sky.